Tag Archives: Baker Research

It’s a big week for pivots. But what does that even mean? Let’s unpack the ‘pivot’

It’s a big week for pivots. But what does that even mean? Let’s unpack the ‘pivot’:

Earlier this week, TechCrunch reported that Maslo, a startup that started out as a personal mindfulness app, would be pivoting to become an executive coaching app –– and, separately, SocialRank’s team pivoted from audience analytics to a mobile-first professional networking app.
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