A History of the Ford Bronco 1965-2020 | Car Life NationSince its iteration in 1965, the Ford…

Since its iteration in 1965, the Ford Bronco has always been a full-sized SUV offering a heavy-duty driving experience unlike anything else in its class. The first generation of the Ford Bronco was introduced to the world in 1966 by Ford product manager Donald N. Frey, Ford engineer Paul G. Axelrad, and approval overseer Lee lacocca. The first iteration of the Ford Bronco was marketed to the world as an off-road vehicle, meant to directly compete against the Jeep CJ-5 and the International Harvester Scout. The Ford Bronco entered the market in an upswing trend towards the full-sized SUV and setting the stage for other popular utility vehicles like the Chevrolet Blazer and the Jeep Cherokee.